Ferrell, O. C. <br/><br/>
Marketing strategy / 
O.C. Ferrell, Michael D. Hartline. 
 - 5th ed. 
 - Australia :  South-Western Cengage Learning,  2011. 
 - xxiii, 743 p.  :  ill. ;  26 cm. 
<br/><br/> Includes brands & companies, name and subject indexes. 
<br/><br/>Endnotes: p. 687 - 714. 
<br/><br/><label>ISBN: </label>053846738X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Strategic planning.