Messner, Fredrick R. <br/><br/>
Industrial advertising :  planning, creating, evaluating and merchandising it more effectively / 
[by] Fredrick R. Messner ; with a preface by Marion Harper. 
 - New York :  McGraw-Hill,  [c1963]. 
 - xxii, 314 p. :  ill. 
 - McGraw-hill series in marketing and advertising .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Industrial.