Zaltman, Gerald. <br/><br/>
Creating social change / 
Gerald Zaltman...[et al.] 
 - New York :  Holt, Rinehart, and Winston,  1972. 
 - xviii, 676 p.  ill. 
 - Holt, Rinehart, and Winston marketing series .
<br/><br/><label>ISBN: </label>0030802628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social change.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Social conditions--1945-