Bov�ee, Courtland L. <br/><br/>
Marketing / 
Courtland L. Bov�ee, Michael J. Houston, John V. Thill. 
 - 2nd ed. 
 - New York :  McGraw-Hill,  c1995. 
 - xxiv, 721, [748] p. :  col. ill. 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0070068798 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8/B783