Tillman, Rollie. <br/><br/>
Promotion: persuasive communication in marketing / 
Rollie Tillman and C. A. Kirkpatrick. 
 - Homewood, Ill. :  R. D. Irwin,  1972. 
 - xi, 536 p. :  ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.