Lucas, Darrell Blaine. <br/><br/>
Measuring advertising effectiveness  / 
Darrell Blaine Lucas, Steuart Henderson Britt. 
 - New York :  McGraw-Hill,  1963. 
 - xi, 399 p. :  ill. 
 - McGraw-Hill series in marketing and advertising series. .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.