McCall, J. B. <br/><br/>
Marketing by agreement :  a cross-cultural approach to business negotiations / 
J. B. McCall and M. B. Warrington. 
 - Chichester, [West Sussex] :  Wiley,  c1984. 
 - x, 274 p. 
<br/><br/><label>ISBN: </label>0471904619 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export sales contracts.<br/>Marketing--Law and legislation.<br/>License agreements.<br/>Negotiation in business.