Stanton, William J. <br/><br/>
Fundamentals of marketing   / 
William J. Stanton, Michael J. Etzel, Bruce J. Walker. 
 - 10th ed. 
 - New York :  McGraw-Hill,  1994. 
 - xxviii, 697 p. :  ill. 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0070610150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.