Broadbent, Simon. <br/><br/>
Spending advertising money / 
Simon Broadbent. 
 - London :  Business Books,  1970. 
 - xi, 274 p. :  ill. 
<br/><br/><label>ISBN: </label>0220992223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Advertising.<br/>Advertising--Research