Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora. 
 - 8th ed. 
 - Homewood, IL :  Irwin,  c1993. 
 - xxiv, 776 p. :  ill. (some col.), maps. 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256105138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.