Effective selling /
Joseph F. Hair, Jr., Francis L. Notturno, Frederick A. Russ.
- 8th ed.
- Cincinnati : College Division, South-Western Pub., c1991.
- xiii, 644 p., [8] p. of plates : ill. (some col.).
Rev. ed. of: Effective selling / Charles A. Kirkpatrick, Frederick A. Russ. 7th ed.