Alevizos, John P. <br/><br/>
Marketing research :  applications, procedures and cases / 
John P. Alevizos. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1959. 
 - xi, 676 p. :  ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys.<br/>Marketing--Case studies.<br/>Marketing research