Leading cases in market research / 
edited by Max K. Adler. 
 - London :  Business Books,  c1971. 
 - ix, 211 p. :  ill. 
<br/><br/><label>ISBN: </label>0220668841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys--Case studies.<br/>Market surveys.<br/>Marketing research--Case studies.<br/>Marketing research