Hafer, W. Keith. <br/><br/>
Advertising writing / 
W. Keith Hafer [and] Gordon E. White. 
 - New York :  West Publishing,  c1977. 
 - xiv, 271 p. :  ill. 
<br/><br/><label>ISBN: </label>0829901213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.