Exploring advertising / 
edited by Otto Kleppner, Irving Settel. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1970. 
 - viii, 328 p. :  ill. 
<br/><br/><label>ISBN: </label>0132960206 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--United States.