Marketing research / 
David J. Luck, ...[et al]. 
 - 5th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1978. 
 - xvi, 522 p. :  ill., maps. 
<br/><br/> 4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor. 
<br/><br/><label>ISBN: </label>0135576377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research