Coe, Barbara Davis. <br/><br/>
Advertising practices :  analytic and creative exercises / 
Barbara Davis Coe. 
 - Englewood Cliffs, New Jersey :  Prentice-Hall,  c1972. 
 - xv, 413 p., [8] p. of plates :  ill. (some col.). 
<br/><br/><label>ISBN: </label>0130173762 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.