Marketing in private and public nonprofit organizations :  perspectives and illustrations / 
Ralph M. Gaedeke. 
 - Santa Monica, Calif. :  Goodyear Publishing,  c1977. 
 - xxx, 383 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0876205759 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing.<br/>Government business enterprises--Marketing.<br/>Government business enterprises--Marketing--Case studies.<br/>Nonprofit organizations--Marketing--Case studies.