Principles of advertising / 
The Committee on Advertising ; advisory editor Woodrow  Wirsig. 
 - New York :  Pitman,  1963. 
 - 500 p. :  ill. 
<br/><br/><label>LCCN: </label>93044137     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.