Weir, Walter. <br/><br/>
Truth in advertising :  and other heresies / 
Walter Weir. 
 - New York :  McGraw-Hill,  1963. 
 - 216 p. 
<br/><br/><label>LCCN: </label>93034317     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.