Consumer behavior : implications for marketing strategy /
Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 5th ed.
- Homewood, IL : Irwin, 1991.
- xv, 674 p. : ill. (some col.)
Includes index.
0256094098
91003223
Consumer behavior--United States. Market surveys--United States. Consumer behavior--Case studies.--United States Market surveys--Case studies.--United States