Hawkins, Del I.

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 5th ed. - Homewood, IL : Irwin, 1991. - xv, 674 p. : ill. (some col.)

Includes index.

0256094098

91003223


Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--Case studies.--United States
Market surveys--Case studies.--United States

658.83240973 / H393