Nylen, David W. <br/><br/>
Advertising :  planning, implementation, & control / 
David W. Nylen. 
 - 4th ed. 
 - Cincinnati, Ohio :  College Division, South-Western Pub.,  c1993. 
 - xiii, 754 p. :  ill. (some col.) 
<br/><br/><label>ISBN: </label>0538809183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.