Schultz, Don E. <br/><br/>
Strategic advertising campaigns / 
Don E. Schultz. 
 - 3rd ed. 
 - Lincolnwood, Ill., USA :  NTC Business Books,  1989. 
 - xix, 630 p. :  ill. 
<br/><br/><label>ISBN: </label>0844230553 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.