O'Shaughnessy, John. <br/><br/>
Explaining buyer behavior :  central concepts and philosophy of science issues / 
John O'Shaughnessy. 
 - New York :  Oxford University Press,  1992. 
 - 385 p. :  ill. 
<br/><br/><label>ISBN: </label>0195071085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Methodology.