Ross, R. D.  1908- <br/><br/>
The management of public relations :  analysis and planning external relations / 
Robert D. Ross. 
 - New York :  Wiley,  c1977. 
 - xii, 274 p.  
<br/><br/><label>ISBN: </label>0471031097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Management.