McQuarrie, Edward F. <br/><br/>
The market research toolbox :  a concise guide for beginners / 
Edward F. McQuarrie. 
 - Thousand Oaks, Calif. :  Sage Publications,  c1996. 
 - xviii, 154 p. :  ill. 
<br/><br/><label>ISBN: </label>0803958560 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology.