Pearson, Stewart. <br/><br/>
Building brands directly :  creating business value from customer relationships / 
Stewart Pearson. 
 - Washington Square, New York :  New York University Press,  1996. 
 - xvi, 431 p. :  ill. 
<br/><br/><label>ISBN: </label>0814766188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing.<br/>Customer relations.<br/>Advertising, Direct-mail.<br/>Direct marketing.