Anderson, Patricia M. <br/><br/>
Marketing communications / 
Patricia M. Anderson, Leonard G. Rubin. 
 - Englewood Cliffs, N.J :  Prentice-Hall,  c1986. 
 - xiii, 450 p. :  ill. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.