Green, Paul E. <br/><br/>
A manager's guide to marketing research :  survey of recent developments / 
[by] Paul E. Green and Ronald E. Frank. 
 - New York :  Wiley,  [c1967]. 
 - 185 p. :  ill. 
 - Manager's guide series .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.