Dirksen, Charles J. <br/><br/>
Readings in marketing / 
edited by Charles J. Dirksen, Arthur Kroeger [and] Lawrence C. Lockley. 
 - Homewood, Ill. :  R. D. Irwin,  1968. 
 - xiv, 673 p. :  ill., maps. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.