Kelley, Eugene J. <br/><br/>
Marketing planning and competitive strategy / 
Eugene J. Kelley. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1972. 
 - xi, 132 p. :  ill. 
 - Prentice-Hall foundations of marketing series .
<br/><br/><label>ISBN: </label>0135583047 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management