Advertising management :  selected readings / 
edited by Harper W. Boyd, joseph W. Newman. 
 - Illinois :  Richard D. Irwin,  1965. 
 - xi, 569 p. :  ill. 
<br/><br/><label>ISBN: </label>0070021147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.