Hughes, Arthur Middleton. <br/><br/>
Strategic database marketing :  the masterplan for starting and managing a profitable, customer-based marketing program / 
Arthur M. Hughes. 
 - Chicago, Ill. :  Probus,  c1994. 
 - xi, 352 p. :  ill. 
<br/><br/><label>ISBN: </label>1557385513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing--Planning.