Markin, Rom J. <br/><br/>
The psychology of consumer behavior / 
Rom J. Markin. 
 - Englewood Cliffs, N.J., :  Prentice-Hall,  1969. 
 - xiii, 258 p. :  ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Human behavior.