Stern, Mark E. <br/><br/>
Marketing planning :  a systems survey / 
Mark E. Stern. 
 - New York :  McGraw-Hill,  c1969. 
 - xvii, 153 p. :  ill. 
 - Perspectives in marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Computer simulation.