Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1993. 
 - xxxv, 857 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135553504  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology.