Stevens, Robert E.,  1942- <br/><br/>
Marketing planning guide / 
Robert E. Stevens, David L. Lo udon, William E. Warren. 
 - New York :  Haworth Press,  c1990. 
 - xiii, 289 p. 
<br/><br/><label>ISBN: </label>1560240849  
<br/><br/><label>LCCN: </label>93015131     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management