Mercer, David <br/><br/>
Marketing / 
David Mercer. 
 - Oxford, Eng. :  Blackwell,  1992. 
 - ix, 759 p. 
<br/><br/><label>ISBN: </label>0631176314 :  $19.95 
<br/><br/><label>LCCN: </label>92045147     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management