Strategies in broadcast and cable promotion :  commercial television, radio, cable, pay-television, public television / 
edited by Susan Tyler Eastman, Robert A. Klein. 
 - Belmont, Calif. :  Wadsworth,  c1982. 
 - xi, 355 p. :  ill. ;  23 cm. 
 - Wadsworth series in mass communication .
<br/><br/><label>ISBN: </label>053401156X :  $9.95 
<br/><br/><label>LCCN: </label>91035046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cable television--Marketing.<br/>Television broadcasting--Marketing.<br/>Radio broadcasting--Marketing.