Cateora, Philip R. <br/><br/>
Marketing :  an international perspective / 
Philip R. Cateora, Susan  M. Keaveney. 
 - Homewood, Illinois :  Richard D. Irwin,Inc.,  1987. 
 - xi, 172 p. :  ill. 
 - Irwin Perspectives in International Business. .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Marketing--Management