Luck, David Johnston. <br/><br/>
Marketing research / 
David J. Luck, Ronald S. Rubin. 
 - 7th ed. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  c1987. 
 - xvii, 683 p. :  ill. 
<br/><br/><label>ISBN: </label>0135578280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.