Jones, John Philip. <br/><br/>
What's in a name? :  advertising and the concept of brands / 
John Philip Jones ; foreword by Don Johnston. 
 - Lexington, Mass. :  Lexington Books,  c1986. 
 - xxii, 292 p. :  ill. 
<br/><br/><label>ISBN: </label>0669111422 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>HF5823  / .J718 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8/343�19