Fogg, C. Davis. Diagnostic marketing : finding and fixing critical problems / C. Davis Fogg. - Reading, Mass. : Addison-Wesley, c1985. - xiii, 285 p. : ill. ISBN: 0201115069 : $19.95 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .F563 1985 Dewey Class. No.: 658.8�19