Nickels, William G. <br/><br/>
Marketing principles 
William G. Nickels 
 - 2nd ed. 
 - Englewood Cliffs, N.J  Prentice-Hall  c1982 
 - xxiii, 648 p.  ill.  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8