Clark, John B., 1935-

Marketing today : successes, failures, and turnarounds / John B. Clark. - Englewood Cliffs, N.J. : Prentice-Hall, c1987. - xvii, 220 p. : ill.

0135578442 (pbk.)


Marketing--Case studies.--United States
Success in business--Case studies.--United States
Business failures--Case studies.--United States
Corporate turnarounds--Case studies.--United States

HF5415.1 / .C54 1987

658.8�19