Marketing today : successes, failures, and turnarounds /
John B. Clark.
- Englewood Cliffs, N.J. : Prentice-Hall, c1987.
- xvii, 220 p. : ill.
0135578442 (pbk.)
Marketing--Case studies.--United States Success in business--Case studies.--United States Business failures--Case studies.--United States Corporate turnarounds--Case studies.--United States