Howard, John A. <br/><br/>
The theory of buyer behavior / 
[by] John A. Howard and Jagdish N. Sheth. 
 - New York :  Wiley,  [c1969]. 
 - xv, 458 p. :  ill. 
 - The Wiley marketing series .
<br/><br/><label>ISBN: </label>0471416576 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.