Bovee, Courtland L. <br/><br/>
Contemporary advertising / 
Courtland L. Bovee, William F. Arens. 
 - 2nd ed. 
 - Homewood, Ill. :  Irwin,  1986. 
 - xxvii, 629, [45] p. :  ill. (some col.) 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256033021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 1986 
<br/><br/><label>Dewey Class. No.: </label>659.1�19