Marketing higher education / David W. Barton, Jr., issue editor. - San Francisco : Jossey-Bass, 1978. - viii, 88 p. - New directions for higher education ; no. 21 . Subjects--Topical Terms: Universities and colleges--Admission.--United States LC Class. No.: LB2351 / .M35 Dewey Class. No.: 378.1/05/60973