Mandell, Maurice I. <br/><br/>
Advertising / 
Maurice I. Mandell. 
 - 4th ed. 
 - Englewood Cliffs, N.J :  Prentice-Hall,  c1984. 
 - xix, 689 p. :  ill. 
<br/><br/> 1 copy on 'Special Reserve" at SR 659.1 M271 
<br/><br/>
<br/><br/><label>ISBN: </label>0130144991. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.