Marketing classics  a selection of influential articles 
[compiled by] Ben M. Enis, Keith K. Cox 
 - 5th ed. 
 - Boston  Allyn and Bacon  1985 
 - xvii, 459 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8